Time Hires to Max Money from Data

Print and digital media company Time Inc. has appointed Judith Hammerman as Vice President, Global Data Commercialization, charged with bringing together the group's brands and businesses to drive monetization of its commercial data.

Hammerman was most recently Vice President, National Sales of Connexity (formerly Shopzilla), where she led the integration of three acquisitions. She has also worked in video and branded content at AOL, and spent seven years at Time Inc, in a previous spell, working in sales roles for its publications Fortune and CNN Money, as well as for its women's properties. She holds an MBA from Columbia Business School and Haas School of Business, University of California, Berkeley, with a focus on technology.

Hammerman says the group has 'a tremendous opportunity to commercialize our data capabilities, given our size, scale and recent, important acquisitions in the data space'.

President of Digital Sales Brad Elders, to whom she will report, comments: 'Judith is a digital sales and marketing leader with a proven track record of growing sales revenue across video, programmatic and data. At this dynamic time in our industry, her deep knowledge across businesses, digital experience and strong understanding of Time Inc.'s brands will be an asset as we continue to expand our multiplatform offerings for advertisers'.

With a monthly global print audience of over 120 million and more than 150 million digital visitors, Time is the publisher of titles such as People, Sports Illustrated, InStyle and Time magazine as well as more than 50 publications in the UK.

Web site: www.timeinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.