Nielsen and RevTrax Link for Consumer SmartOffers

Nielsen has partnered with digital promotions intelligence company RevTrax, whose SmartOffers solution continuously updates 'offer creative' based on real-time changes in consumer behavior.

SmartOffers targets individual shoppers by analyzing online and off-line purchase behavior, then matches their profile with the most appropriate client offer. Now available through the Nielsen Marketing Cloud, the SmartOffers app uses machine learning and data modeling technology to deliver personalized digital coupons that consumers can load on their mobile devices, add to their retail loyalty cards, or print out at home.

RevTrax founder Seth Sarelson says the move will help CPG brands and retailers serve the right offers to the right consumers. Damian Garbaccio, EVP Commercial at the Nielsen Marketing Cloud, adds: 'Access to RevTrax SmartOffers within the Nielsen Marketing Cloud helps marketers deliver on the promise of one-to-one marketing in very powerful ways. Through this collaboration we are bringing the power of real-time and adaptive personalization to brands to help them provide extremely relevant user experiences that, at the end of the day, perform a lot better'.

Web sites: www.nielsen.com and www.revtrax.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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