US Agencies Set Up Diversity Network

In New York, a group of seventeen agencies have come together to launch a 'certified-diverse' collective called Titanium Worldwide, offering a range of media, marketing, analytics, market research, focus group and communications services.

The collective has been founded by Robyn Streisand (pictured), CEO of branding and marketing firm The Mixx, who also leads Titanium Worldwide as CEO. According to Streisand, the collective has combined revenue of $200m, with all members certified-diverse with the USA's National Minority Supplier Development Council, the Women Business Enterprise National Council, or the National Gay & Lesbian Chamber of Commerce.

Agencies in the group include Levelwing, which offers qualitative marketing analysis and trends insights; Proximo, providing business intelligence and quantitative insights; Consumer Centers specializing in running focus groups and conducting qual and quant research; and Rivendell Media, which provides market research services through its partner Community Marketing & Insights.

Commenting on the launch, Streisand said: 'I wanted every firm to offer best-in-class credentials to make this model a success. I knew I needed scale to compete, so I set out five years ago to find the right partners that could make the vision a reality'.

Web site: www.titaniumww.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.