GfK Names NA Leaders for Auto, Consumer and Tech

GfK has appointed Dale Drerup as Automotive lead, June McPherson as Consumer team lead for North America, and Tom Neri - currently head of its Financial Services team in North America - as Technology Industry leader.

Drerup joins with more than 25 years' consumer insights experience. Most recently, he headed sales management, strategic direction, and operational and quality planning for the Global Automotive Sector at MaritzCX, prior to which he held leadership roles at TNS and Maritz Research.

McPherson joins with a mix of supplier and client experience in market research, marketing, sales and operations management. She began her career as a Brand and Product Marketer at Pfizer, then held management roles at The Coca-Cola Company, before working at SymphonyIRI, and moving on to high-level positions at RetailNext, GlobalEdge and Beta Research Corp.

Neri has more than 30 years' experience in consumer insights. He previously headed up research practices covering Financial Services, Tech and Media, as well as leading practices in Customer Loyalty. In addition, he held similar leadership positions at Ipsos and Vision Critical.

Don Simons, GfK's Head of Industries for North America, comments: 'Dale, June, and Tom have credentials and reputations that speak for themselves; they are known as innovators and can-do partners in solving the toughest business problems. Their proactive styles will assure that GfK is responsive and smart in its approaches to product and marketing assignments large and small'.

Web site: www.gfk.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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