CMI Hires Coke Man for Client Solutions Role

Atlanta, GA-based, behavioral insights and consultancy firm CMI has appointed former Coca-Cola exec Steve Flynn as Vice President of Client Solutions, serving as the main contact for clients, while also cultivating new partnerships across the US.

CMI offers insights and consulting across a range of sectors including life sciences, financial, insurance and services, and including B2B. Flynn (pictured) joins from Coca-Cola FEMSA, where he worked in Global Marketing Strategy & Insights, in charge of establishing and running a number of consumer neuroscience labs. Prior to this, he was Executive Director, Strategy & Insights at YP, and he held senior agency-side positions as VP Consumer Neuroscience at Nielsen NeuroFocus, and VP/Account Group Director at Millward Brown.

In his new role, Flynn will help organizations define their business objectives and translate their requirements into research-based solutions. Company President Scott Layne comments: 'This is an exciting time of growth for CMI and Steve's extensive experience across a wide variety of B2C and B2B industries is exactly the value-creating skill set we are looking for to further build our client relationships'.

Web site: www.cmiresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.