Nielsen Debuts National Out-of-Home Reporting Service

Nielsen has launched a National Out-of-Home Reporting Service, which will provide TV networks with program and commercial ratings for live and through live + 7 days of time-shifted viewing. ESPN has signed up as its first client.

The service leverages Nielsen's PPM technology from nearly 77,000 installed panellists, derived from 44 Local TV markets, enabling Nielsen to project what people watch outside of the home across 65% of the TV US Household population. Subscribing networks will receive individual day data for program and commercial audience estimates delivered on a weekly basis. Nielsen will combine the in-home viewing from its National TV ratings panel, with the out-of-home viewing captured by the Portable People Meter (PPM), providing clients with data that quantifies the incremental audience that out-of-home viewing delivers. According to Nielsen, this is the first electronic syndicated service to measure both in-home and out-of-home audiences.

Lynda Clarizio (pictured), President of US Media, comments. 'As consumers routinely watch television outside of their own homes, whether in a bar during a big game or in a hotel or elsewhere, it's imperative to capture that viewing. Measuring out-of-home audiences is another example of our commitment to providing clients with a more complete picture of their audiences through our Nielsen Total Audience measurement framework'.

Web site: www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.