Phoenix Hires Deradorian in EVP Role

In the US, full-service MR agency Phoenix Marketing International has hired former LRW employee Barbara Deradorian as Executive Vice President and Client Advisor.

Deradorian (pictured) joins with more than 30 years' strategy-driven research experience, both in the US and across the globe. Most recently, she was SVP at Lieberman Research Worldwide, prior to which she held senior agency-side roles at Market Strategies International and Synovate. Earlier in her career, she held client-side roles at Prudential Financial and L'Oreal, having started out at MISI before joining Ross Cooper Lund (now TNS).

Steve Wolf, Chief Client and Marketing Officer, comments: 'Phoenix's rapid growth has enabled us to add truly exceptional talent over the past year. Barbara is another example of someone who is a real difference maker to clients. Barbara's expertise will play an integral role as we continue to evolve our offerings and provide clients with consultative insight and prescriptive guidance in an ever-changing industry'.

Web site: www.phoenixmi.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.