UK Roll-Out for Ebiquity 'Portfolio Digital'

Media and marketing analytics firm Ebiquity has rolled out its digital ad intelligence platform Portfolio Digital in the UK, following its launch in Australia at the beginning of the year.

Founded in 1997 as Thomson Intermedia, Ebiquity comprises an Analytics division, offering media buying measurement and benchmarking, and performance measurement; and a 'Platform' division which provides media monitoring products. Following the launch of Portfolio last year, the new Portfolio Digital service allows subscribers to track competitors' online media strategy and tactics, including how much and how frequently they are spending, how their ads appear in situ, and their position on the web pages where they appear. It does this by capturing thousands of UK web pages for both desktop and mobile audiences, and reporting on ad formats such as takeovers, rich media and embedded video, as well as traditional display.

Morag Blazey (pictured), Managing Principal, Market Intelligence, comments: 'Being an effective marketer has never been more challenging, and we believe Portfolio Digital will help our clients achieve new, deeper and unique insights into how other advertisers are using online advertising as part of their communications campaigns. The service will be rolled out to Europe and the US over the next quarter'.

Web site: www.ebiquity.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.