Saatchi's Source Opens in Australia

M&C Saatchi's qual/quant research agency The Source has opened a first Australian office, in Melbourne, to be led by former London MD Matt Swinson.

Founded in 2010 by former Simpson Carpenter exec Paul MacKenzie, The Source uses a combination of traditional and new methodologies - including ethnography, videography and 'infography'. Its techniques include the use of home video cameras, on-stage groups and Big Brother diary rooms.

Swinson (pictured) is a New Zealander who has been living in the UK for the past fifteen years, and says of the move: 'We're grounded on being a full-service market research agency. Delivering a raw, high-resolution picture of the customer is our promise to our clients. We see the Asia Pacific region, specifically Australia as a market with huge opportunity'.

Web site: www.thesourceinsight.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.