Future Thinking and GemSeek Expand to Dubai

Data-driven business intelligence consultancy Future Thinking and its data science sister agency GemSeek have opened an office in Dubai.

Bulgarian firm GemSeek, which was acquired by UK-based Future Thinking last summer, is a specialist in data science, advanced analytics, and customer experience research; and its subsidiary cQuest provides research support services. Future Thinking, which also has offices across Europe, combines market research, data science and behavioural economics to help clients improve business decisions and improve customer experience.

The new office is at the Jumeirah Lakes Towers and will form a hub to roll out the firms' combined offering across the Middle East and North Africa - including access to Future Thinking's innovation team Quantum Lab. The new initiative will be led by Client Director Abhi Roy (pictured), who joined Future Thinking in 2015, following a career which included senior positions at Kantar firms Millward Brown, TNS and IMRB; and at Europanel and Ogilvy & Mather.

Glen Khouw, CEO at GemSeek, says the Dubai office will enable closer working with existing Middle East clients. He adds: 'By bringing together Future Thinking and GemSeek in the MENA region, we can give clients access to the benefits of our combined offering, providing the deepest and the latest insights into their sectors'.

Web sites: www.futurethinking.com and www.gemseek.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.