Nepa Hires Ipsos' Ken Peterson as US MD

Stockholm-based brand tracking researcher Nepa has appointed former Ipsos Loyalty COO Ken Peterson as US Managing Director.

Nepa builds online panels for quant surveys through its ActionHub platform, and combines surveys with behavioural and business data to offer a rounded picture to clients. It also conducts online qual, combining it with technologies that collect real-time data at the moment of purchase, consumption or viewing to understand the customer experience. In the US, Nepa is initially targeting retail chains and outlets, with plans to expand to hotels, restaurants, gaming outposts, casinos and sports and entertainment hotspots.

Peterson (pictured) joins after thirteen years at Ipsos, where he most recently served as Chief Operating Officer of Ipsos Loyalty, leading operations, project management, IT Management, SaaS deployment and the analytics team for the US division. Prior to this, he was SVP, managing western US sales and operations and two offsite teams in the east coast office; and he was VP in charge of a diverse portfolio of customer satisfaction research projects. Earlier in his career, he spent nearly six years at Marketing Metrics, prior to its sale to Ipsos.

Commenting on the appointment, Group CEO Fredrik Östgren said: 'I am excited to have Ken on board, approaching American companies with our successful concept. His appointment enables us to immediately offer our ActionHub concept to US companies, giving them the opportunity to implement data-driven decision making and always have updated and actionable insights at the fingertips of their organization.'

Web site: www.nepa.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.