Funds for Customer Ordering Insight App Business

UK tech firm Mobile Pay Systems has received a £300k round of funding, which it will use to support the national expansion of its SWOOPOS app, through which users can order and pay for food while providing customer insight.

Founded in 2015 by digital strategist Lee Nazari (pictured), the Birmingham-based firm's SWOOPOS mobile point-of-sale system, is used by consumers to pre-order food from their office, and receive a message once their items are ready for collection. All purchases using the tool are rewarded with loyalty points that can be redeemed for vouchers from a range of retailers. Consumers are also rewarded for every check-in, review, social media share, friend invited, and deal used.

In addition, the system offers data analytics software which collects real-time information such as consumer demographics, sales trends, and time spent in a store. Using this data, businesses can study customer trends and develop relevant products and services. In addition, companies can use the app to communicate with potential customers by uploading deals and special offers to the app, targeted according to whether the customer is new or returning, their gender, and their age.

Mobile Pay Systems' new investment round gives the unnamed private investors a 5% stake in the business, valuing the company at £6m. Funds will be used to further develop the SWOOPOS app, and to set up a 24-hour support team.

Web site: www.swoopos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.