SYLO Rolls Out Standard Influencer Scoring System

In New York, influencer marketing specialist SYLO has launched a standardized reporting service, to calculate individual 'SYLO Scores' based on every piece of content posted by influencers across YouTube, Instagram, Facebook and Twitter.

The firm was launched last year by content marketing and technology industry execs Brett Garfinkel and Erick Schwab. The SYLO Score uses proprietary algorithms to gather and weight influencers' engagement, consumption and reach metrics on every piece of content, providing third-party, independent campaign metrics, benchmarks, and insights on campaign performance for brands, and for influencers themselves.

Garfinkel explains: 'Just as Nielsen did for TV and comScore did for web site traffic, the influencer marketing industry needs a standard scoring system to rely on as more and more marketing budget dollars are being allocated towards influencer campaigns. The SYLO Score provides just that, arming brands and influencers with the confidence that they are working with the right people and the right type of content on the right social platforms'.

Web site: www.meetsylo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.