Former Experian Execs Open Data-Driven Growth Firm

In the US, former Experian execs Lindsey Harju and Brienna Pinnow have launched a company called Blinc Digital Group, which will offer a data-centric approach to help clients with their product and marketing development strategies.

Hajru was previously a Senior Product Manager at Experian, and before this held product development roles with Yahoo!; while Pinnow was Experian's Head of Marketing, having earlier led sales support efforts at enterprise data and analytics firm Acxiom. Their new firm will offer strategic product and marketing guidance to client across the advertising ecosystem, including data providers, ad tech companies, and consumer brands.

Commenting on the launch, Pinnow said: 'Big data has the power to unlock big opportunities, but without a clear understanding of the advanced advertising ecosystem, and how data can be fully leveraged across channels, companies fail to seize those pivotal opportunities. Marketers end up wasting dollars. Ad tech companies build solutions with limited scale. And data providers leave dollars on the table. Blinc is here to change that'.

Web site: www.blincdigitalgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.