Caldwell Joins Netquest to Head New UK Operation

Consumer panels firm Netquest has appointed Johnny Caldwell as MD of a new company, Netquest UK.

Headquartered in Barcelona and part of GfK since February 2016, Netquest combines panel and survey technology, an advanced incentive system and digital behavior-tracking software to provide integrated information about consumers in 23 countries across the globe, including the EU, USA and Latin America. Its subsidiary company Wakoopa is focused on behavioral tracking.

Caldwell joins with 25 years' market research industry experience. He spent four years at Stockholm-based Voice of the Customer specialist Nepa, joining its London office in 2012 and becoming UK MD a year later. He parted company with Nepa late last year. Before Nepa he worked at Research Now for eight years, initially as Director of Client Services and then as Director of Knowledge and Strategy; and earlier in his career he was European Director for Research at Red Sheriff/Nielsen/Net Ratings; Research Manager at The Research Business International (TRBi); and Research Manager at ORC International.

Netquest CEO and founder German Loewe comments: 'As a company we are organically outgrowing our traditional markets and our current product offer is extremely successful among existing clients, so there really is tremendous opportunity out there. Appointing Johnny is a real coup for us, his vision and expertise are inspiring, as is his acumen for always knowing what clients really crave'.

Web site: www.netquest.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.