MESH Experience Finds Partner Down Under

UK-based data and analytics consultancy MESH has partnered with antipodean shopper consultancy 3Feet to bring the former's Real-time Experience Tracking (RET) methodology and experience metrics to Australia and New Zealand.

MESH's Real-time Experience Tracking tool (RET) measures how people experience brands in real time, while its experience metrics were developed working with the Cranfield School of Management. For its part, 3Feet brings consulting and industry experience, plus local knowledge.

MESH Experience Global MD Julian Green (pictured) describes the deal as 'a major strategic partnership' for the company, while Regional Director Marcello Garritano comments: 'Building a first-of-a-kind Shopper Experience Tracker in Australia provides a fantastic opportunity to bring game-changing shopper insights to the market. We have the perfect partner and client and I look forward to seeing our relationship grow'.

Jonathan Nell, founder and MD of 3Feet, has worked with MESH for a number of years, while heading up Shopper Marketing for a major FMCG brand in the USA. Nell says he had been 'looking for opportunities to introduce MESH' to the Australian market since moving back there. He comments: 'I know first-hand the difference 'experience driven data' can make to commercialising brand and customer strategies'.

MESH has offices in New York, Sydney and London and Sao Paulo, and is on the web at www.meshexperience.com , while 3Feet can be found online at www.3feet.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.