ABN Impact Hires Former Ipsos Singapore MD

Asian market research consultancy ABN Impact has appointed former Ipsos leader Miranda Cheung as Director in Singapore.

The firm was founded as abn Research in 2010 by RI veteran Brooke Courtenay and former Synovate leader Maz Amirahmadi, and renamed ABN Impact in 2012. In addition to the base in Singapore, the firm also has offices in Shanghai, Bangkok, Jakarta, Seoul and Hong Kong.

Cheung (pictured) joined Synovate in 2004, as MD of its Singapore office, and moved to Ipsos after the firm acquired Synovate in 2011. Most recently, she served as Chief Client Officer for Ipsos Asia Pacific, having previously led both the Ipsos Singapore and Malaysia offices. She began her career at Frank Small Associates, before moving to Synovate in 1994.

Commenting on the appointment, Amirahmadi said: 'Having Miranda join us is fantastic news for ABN Impact as we look to further compound the strong growth we've experienced in recent years. Clients and staff alike love to work with Miranda because of her experience and charisma. Our strategy to focus on insight communities to reshape the market research industry in Asia requires strong leaders with the courage to drive change. Miranda fits the bill perfectly'.

Web site: www.abnimpact.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.