New Director for ICM Unlimited

In the UK, long-time SPA Future Thinking Director Chris Bland is joining ICM Unlimited in the role of Research Director, focused on business development.

Bland (pictured) spent three years at TNS and then nine at SPA Future Thinking, latterly as Managing Director - MMT and Retail, before moving to Basis Research in July 2015 and then serving a brief spell as Head of Quant at The Source Insight.

Known for its political polling, the company is part of the Unlimited Group, which employs over 900 people in nine units including fellow research firm Marketing Sciences Unlimited and new brand and creative consultancy Loooped Unlimited. In April, ICM launched PECS, a new policy and campaign evaluation tool combining 'orthodox' opinion research techniques with an emotional component, to predict the popularity of proposed new policy ideas and campaign messages.

Web site: www.icmunlimited.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.