Global Roll-Out for comScore's Free Viewability Measure

comScore has announced a global roll-out for its free Viewability measurement service, which allows users to measure digital campaigns continuously within and across publishers and ad networks.

First announced in April, comScore Viewability is a self-service solution using the same measurement tag and technology as the firm's MRC-accredited validated Campaign Essentials (vCE), which measures whether online ads have been delivered and whether they have reached their target audience. This means the metrics provided in comScore Viewability will align with vCE-reported data.

Dan Hess (pictured), EVP of Products, comments: 'If we're to achieve true cross-platform measurement, we need to be confident that impressions are being measured on the same 'opportunity to see' basis that has been a standard for decades in television. By making viewability a given, we're enabling clients to connect the dots and understand the total impact of advertising investments across both digital and TV'.

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.