Senior Hire for Strategir

Former MetrixLab and Harris exec Caroline Bastide has joined European consumer and luxury goods researcher Strategir as Digital & Services Director, with a remit to strengthen the firm's existing digital approaches and consolidate its offer in the services sector.

Bastide brings just under twenty years' experience of research, including roles at IPSOS and GFK, and eleven years at Harris Interactive. She will now be based in Paris at Strategir WSA, the Group's Qualitative and Creative Consumer Research Institute, where she will help bring together qual and quant skill bases.

MD Emmanuel Delsuc comments: 'Strategir started its digital movement a few years ago, building on its fundamental expertise and DNA in market research. Customers expect us to develop hybrid approaches that are adapted to new strategic challenges, deadlines and budgets based on technological developments. Caroline, through her experience and expertise and great motivation will accelerate this dynamic'.

Web site: www.strategir.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.