Socialbakers Debuts 'First' Social Media Ad Benchmark

Czech Republic-based social media analyst Socialbakers has launched what it describes as the first advertising performance benchmark for social media networks.

Socialbakers offers competitive intelligence and social media benchmarking, measurement, statistics and brand performance metrics, tracking more than eight million social media profiles across all major platforms including Facebook, Twitter, YouTube, Instagram, LinkedIn, Google+, and VK.com. The new benchmark, powered by data from billions of dollars in ad spend, provides marketers with a continuous view of how their ad spend performs against the norms for their industry, country or region.

Clients can use the findings to understand whether they need to improve their content, modify their ad targeting or post their content at better times to maximize engagement. CEO Yuval Ben-Itzhak (pictured) comments: 'This new addition to our platform makes it easier than ever for our customers to track and compare their ad spend and performance in a competitive context. Now marketers have access to more than three billion dollars in ad spend, giving them the ability to measure, manage and optimize the business impact of their social media in one place'.

Web site: www.socialbakers.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.