Ubimo Launches AI-based Location Tool Polaris

Location intelligence tech company Ubimo has launched an AI-powered enterprise platform called Polaris, to help clients understand customer journeys and assess their location-based marketing strategy and ad campaigns.

Ubimo, which has bases in New York and Israel, recently partnered with shopper targeting specialist Advantage Media Solutions to offer an intent-based mobile solution designed to reach customers with precise geographic and behavioral targeting.

The new Polaris platform uses proprietary geo-based technology and advanced AI methods to help marketers connect their first and third-party data and customize audiences based on real world consumer behavior. In addition, they can use the platform to analyze visitation trends, and generate competitive reports and foot traffic attribution.

CEO and co-founder Ran Ben-Yair (pictured), comments: 'Unlike many location intelligence platforms out there that offer 'black box' data models, Polaris empowers data-driven organizations by providing the tools to analyze qualified geo-based data signals and build the organization's custom location data stack. The user-friendly interface also allows the freedom and flexibility for clients to unearth unexpected insights that could drive new top-line opportunities'.

Web site: www.ubimo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.