MRC Accredits DoubleVerify In-App SIVT Technology

Online ad verification specialist DoubleVerify has received Media Rating Council (MRC) accreditation for technology detecting and blocking sophisticated invalid traffic (SIVT) for video and display ads in mobile apps.

DoubleVerify's Mobile Authentication Suite provides real-time blocking for fraud/IVT and brand safety across brands' entire ad buy. The DV IQ Fraud Advanced solution helps brands combat SIVT schemes, including digital ad fraud, and is now accredited across desktop, mobile web and mobile apps. The company previously received MRC accreditation for its mobile in-app viewability, sophisticated invalid traffic (SIVT) processes for desktop and mobile web traffic; and its DV Authentic Impression performance and brand safety indicator.

George Ivie, Executive Director and CEO of the MRC, comments: 'The granting of MRC accreditation to DoubleVerify for its SIVT processes in mobile app environments is a considerable achievement. The addition of this validation to its already MRC-accredited SIVT solutions for desktop and mobile web stands as a clear statement of DoubleVerify's commitment to industry leadership in combatting all forms of invalid traffic'.

Web site: www.doubleverify.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.