Havas-owned Mobext Hires Head for French Operations

Havas Group-owned mobile strategy, design and analytics business Mobext has hired Kaoutar Benazzi to lead its French operations.

Mobext takes a data-driven approach to mobile ad creative and targeting, and employs more than 100 mobile specialists, working in offices across 35 countries around the globe. Benazzi (pictured) joins with more than ten years' experience in ad sales networks, along with expertise in community channels. Most recently, she was Sales Director of the ad sales network of Groupe CERISE, a Prisma Media digital subsidiary, and prior to this she worked in director-level roles at ad sales network Skyrock, and at Dailymotion and Webedia.

In her new position, based in Paris, she manages a team of fifteen mobile specialists, who provide strategic consulting, mobile content creation, mobile-first audience planning and direct or programmatic operations and management.

Web site: www.mobext.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.