Cision Buys Media Measurement Firm PRIME Research

In the US, media intelligence and communications specialist Cision is to acquire measurement and analysis specialist PRIME Research for an undisclosed sum.

PRIME provides real-time monitoring and analysis across digital, print, television, radio and online channels. It also covers major social media channels, including Facebook, Twitter, Instagram and YouTube. Cision CEO Kevin Akeroyd says adding PRIME's media monitoring and analysis capabilities to his firm's portfolio will improve clients' ability to measure earned media ROI, and better align their campaigns with paid and owned channels.

Rainer Mathes (pictured), founder and President of PRIME Research, adds: 'With the breadth of its software, services, and distribution network, Cision provides one of the most comprehensive portfolios in the world to people who work in communications. Joining Cision will deliver even more value to our customers as we seek to provide them with the industry's strongest solutions for communication measurement and insights'.

Web sites: www.cision.com and www.prime-research.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.