MAPP Digital Promotes Warren to CEO

In the US, marketing tech company MAPP Digital has promoted Steve Warren to Chief Executive Officer.

The company was launched in 2016 by investment firm Marlin Equity Partners, combining the digital marketing-related business it had acquired from Teradata Corporation and its e-mail marketing company BlueHornet Networks. MAPP Digital's Customer Engagement Platform helps users identify consumer and behavioral data and streamline insights, in order to acquire new customers and grow brand affinity. The business is headquartered in San Diego, with European Operations in Munich, and R&D and sales/customer support centers in Europe, the Philippines, Israel and the US.

Warren (pictured) joined in 2016 as Chief Revenue Officer, responsible for the company's global sales, account management and professional services portfolio. He previously worked for analytics solutions giant Teradata as Chief Customer Officer, and held senior roles at Fifth Gear (formerly Sigma Micro) and its sister firm Reverse 911, as well as telecoms firms AT&T and Nuvox.

Commenting on the appointment Nathan Pingleton, Principal at Marlin Equity Partners, said: 'Mapp is at the forefront of ensuring brand marketing is engaging, personalized and real-time. The Mapp technology proves marketers are living in the past if they don't see the possibilities of real-time cross-channel marketing - we're proud of Steve for taking on the new role, and for preparing us for the next phase of growth'.

Web site: www.mapp.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.