MediaMath Behind New VC Fund

Data-driven marketing firm MediaMath, which has expanded worldwide in recent years from a US base, is helping to establish a venture capital fund, MathCapital, to support up-and-coming marketing and ad tech companies.

Partners of the new fund are MediaMath CEO and founder Joe Zawadzki; and Eric Franchi, co-founder of digital ad company Undertone, which was sold for $180m in 2015.

The fund will operate out of MediaMath's headquarters at 4 World Trade Center (pictured) in New York City, and will partner closely with the company - funded companies will have access to MediaMath's '4,500+ advertisers, 350+ partners and in-house business and marketing expertise'.

Specific target sectors are:

• applications of machine learning and AI to marketing
• measurement and analytics to connect marketing with outcomes
• consumer advocacy, notice and consent solutions; and
• new forms of digital connections including augmented reality, virtual reality, audio- and voice-based interaction.

According to Zawadzki: 'We are powering the next great wave of innovation in marketing. Our mission is to connect consumers and marketers in ways that delight both, and this fund will support the ecosystem that makes that happen'.

Web site: www.mediamath.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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