Viacom Buys Influencer Marketing Firm WHOSAY

In New York, influencer marketing company WHOSAY has been acquired by multinational media conglomerate Viacom, for an undisclosed sum.

WHOSAY taps celebrities and influencers at various levels to drive marketing campaigns for a wide range of brands, finding the most appropriate influencers through its proprietary Match platform. Last year, the firm launched a division to help brick-and-mortar stores generate sales through influencer marketing; and it integrated predictive personality characteristics data to analyze millions of posts across social media platforms.

Viacom says the deal will combine its own global content engine, diverse audience and ad tools with WHOSAY's ability to match brand objectives with talent and creative. WHOSAY CEO Steve Ellis (pictured) comments: 'Our integration with Viacom was achieved after a successful two-year partnership during which WHOSAY executed more than 50 campaigns for MTV, BET and other Viacom brands. Combined now with Viacom, we will continue to seamlessly marry creativity and every level of talent with brand objectives all while optimizing the message via omnichannel distribution'.

Web sites: www.whosay.com and www.viacom.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.