Performics Launches Amazon Ad Insight Platform

In Chicago, performance marketing agency Performics has launched a proprietary Amazon marketing platform called Caiman, to uncover new insights for marketers running search ad campaigns on the retail giant.

Publicis Media-owned Performics buys and optimizes Amazon marketplace ads for more than 50 clients globally, and was the first agency to receive a direct feed of client data from Amazon. The new Caiman solution provides daily keyword-level campaign data, pulled from a direct data feed, to uncover brand discovery and purchase behavior. According to the firm, its platform significantly cuts down on manual reporting time, freeing up teams to test new distribution outlets and ad formats, and also enables Performics to multi-source data independent of platform/publisher commercial strategy.

David Gould, Global Brand President, comments: 'Over the past couple years, we've made the investments in technology and talent to manage brand.coms and marketplaces as fully transparent performance marketing channels. Rapid deploy analytics tools like Caiman are essential in optimizing Amazon campaigns to better engage the person behind each Amazon search'.

Web site: www.performics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.