Gottlieb Takes New W2O President Role

In the US, analytics and insight-driven digital marcoms network W2O has promoted Jennifer Gottlieb to the newly created role of President, with responsibility for three of the group's operating companies.

Founded in 2001, W2O integrates analysis and insights across all its marcoms disciplines, and boasts that it is 'the most analytics-driven agency on the planet'. Gottlieb (pictured) joined in 2006 as Practice Leader, Healthcare in the group's strategic communications consulting firm WCG; and more recently, she was the group's COO and Head of Client Service. Prior to this, her comms experience included serving as MD of WPP-owned Cohn & Wolfe, Account Supervisor at Makovsky & Company, Senior Account Executive at Edelman and Account Executive at GolinHarris.

In her new role, Gottlieb will focus on continued growth, both in the US and EMEA, and further integrating and building the group's operating and specialized services firms W2O sentient and W2O marketeching. She continues to report to founder and CEO Jim Weiss, who comments: 'Jenn's steady leadership, easy communication style, sense of fun, camaraderie and above all, her unwavering attention to client service and satisfaction have made us what we are today. With remarkable 50% growth in revenue and people over just the last two years, this is the first of many moves we need to make in order to healthily scale and evolve to best meet client needs, and to create entrepreneurial running room and growth opportunities for talent across the firm'.

Web site: www.w2ogroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.