RevTrax and Rakuten in Targeting Partnership

RevTrax, a specialist in personalized digital promotions, has partnered with eCommerce giant Rakuten Marketing to target real-time offers to consumers based on advertiser DMP data.

Participating consumers can save the offers to a digital wallet via Apple, Google or Samsung. The new offering promises to help clients ad incremental sales, distinguishing new from existing customers; track users down to the member-level to support loyalty programs; and run offers down to the SKU level.

Japan-based parent company Rakuten is also the owner of panel operator and online sampling and data collection firm AIP. Rakuten Marketing CEO Tony Zito comments: 'Sales occurring in the physical brick & mortar store are often driven by digital marketing, and retailers need the ability to leverage the affiliate channel to drive incremental purchases in-store at scale. RevTrax is a natural partner for Rakuten Marketing to accelerate growth of in-store affiliate sales'.

RevTrax formed a partnership with Nielsen in 2016. Co-founder and COO Seth Sarelson (pictured) comments: 'When it comes to in-store affiliate sales, we know that advertisers have historically been concerned about incrementality, security and scalability - all of which are addressed in this joint solution'.

Rakuten Marketing is headquartered in San Mateo, California and online at www.rakutenmarketing.com , while RevTrax is based in New York City and can be found at www.revtrax.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.