Harris Interactive has appointed client side veteran Thomas Methner in the new role of Vice President Innovation and Solutions, based in Hamburg.Methner (pictured) joins with 25 years' experience in developing and leading teams, from consumer giant P&G, dairy products firm Weihenstephan, and Iglo frozen foods. His expertise includes volume forecasting, portfolio management, new product development, brand equity measurement and econometric modelling.
In his new role, working also with teams in London, Manchester and Paris, he will lead the development of harmonised solutions, tools and processes for the company across Europe, and accelerate and broaden its innovation process.
Dr Thomas Rodenhausen, President of Harris Interactive AG / ITWP Germany, comments: 'We're delighted that Thomas is joining the European business. I have known him for a long time, and his depth of expertise and strong reputation within the marketing science community mean he's uniquely qualified to deliver the new role'.
Web site: www.harris-interactive.co.uk .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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