Claritas Adds PRISM Data to Limbik Video Data Studio

In the US, consumer segmentation firm Claritas and short-form video data platform Limbik are partnering to help marketers and advertisers predict what video content will be successful with specific groups of consumers.

Limbik's tools allow creative and editorial teams to understand the 'contextual, visual and audible' attributes of video content that resonate most with viewers. These insights will be combined with Claritas data to help clients understand the audiences that engage with these videos. As part of the deal, Limbik's Video Data Studio will now include data from Claritas' PRIZM Premier segmentation system, providing clients with access to data-driven content recommendations segmented by 68 PRIZM Premier segments, as well as other attributes such as shopping patterns, media preferences, technology habits and household assets.

Zach Schwitzky (pictured), CEO and co-founder at Limbik, comments: 'Video used to be an advantage. Now, since everyone is using it, we must figure out new ways to set ourselves apart and provide more value to our clients. With this new partnership, we are excited to give marketers the ability to create and package video based on what their customers are watching and how they watch. No gut instinct required'.

Web sites: www.claritas.com and www.limbik.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.