Barometric Launch Links Print Media Ads to Conversions

In New York, cross-environment tracking specialist Barometric has launched a solution for measuring and connecting the effectiveness of advertising in print media - specifically newspapers and magazines - in driving both online and in-store conversions.

MRC accredited Barometric offers technology which serves, tracks and organizes petabytes of data to help brands understand cross-environment activity. The firm's solution is capable of collecting mobile IDs across all environments - such as web, app, rich media, video and brand studies - and matching these multiple IDs to a single user.

The new tool taps into the firm's proprietary Device Graph, which maps over 600 million devices to 94 million postal addresses across millions of US households, delivering insights on print media campaign performance incorporated with real-time campaign reporting.

Anthony Iacovone (pictured), President and CEO, comments: 'Our solution provides valuable knowledge and advanced insight on advertisers' print media spend so that they can not only evaluate its effectiveness but learn from it as well. Gone are the days of swim lane-approach measurement. By tracking print media using verified postal addresses, we're able to provide holistic, unified measurement in one simple solution'.

Web site: www.barometric.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.