Ipsos Names New Zealand MD

Ipsos has appointed former Nielsen exec Carin Hercock as Managing Director in New Zealand, leading the Wellington and Auckland offices.

Hercock (pictured) joins with three decades' experience in the research and marketing sectors. For the past nearly five years, she worked at Nielsen New Zealand as Executive Director of Customer Insights, leading a range of insight projects for both commercial and social sector clients. Before this, she spent more than twelve years at media organisation APN New Zealand (now NZME) and the Newspaper Advertising Bureau (now Newsworks). Earlier, she held sales, marketing and insights roles for FMCG manufacturers including Cerebos Greggs, Tip Top Ice Cream and Revlon in the UK, as well as several years running her own marketing consultancy, focused on domestic tourism. She also sits on the board of the Research Association of New Zealand.

In her new role, Hercock reports to Ipsos Australia and New Zealand CEO Simon Wake, who comments: 'Carin is the ideal leader for our New Zealand team, with a stellar track record on both the client and agency side of our industry. Few marketing and research executives can rival Carin's experience, which spans finance to FMCGs, retail to real estate, and manufacturing to media. Her extensive relationships and strong industry networks are a tremendous asset as we progress Ipsos' determined expansion in the New Zealand market'.

Web site: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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