True Influence Expands to UK

US data-driven marketing technology company True Influence has opened an office in London, appointing Peter Larkin as Vice President, International and Channel.

The firm operates InsightBASE, a solution which monitors the online activity of individuals visiting business web sites from their corporate domains, to enable marketers to reach them at specific companies. Users can target display advertising based on individuals' interests; and send timely, targeted, product-specific e-mail campaigns to prospects at the beginning of their buying journey.

Larkin joins the new UK office from technology publisher Tech Target, where he held several management roles across various sites, media groups and international regions. Prior to his seventeen years at Tech Target, Larkin worked in management and sales-related positions in the computer hardware industry, as well as in the recruitment sector.

CEO Brian Giese (pictured) comments: 'We are delighted to have Peter join our team at this exciting time. We look forward to leveraging his impressive and lengthy experience in business-to-business sales, channel, and management to help lead True Influence, as we continue our rapid growth. Our new office in London is just the first step in our company growth plan'.

Web site: www.trueinfluence.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.