Innovid Opens Office in Singapore

Online video analytics tech developer Innovid has opened an office in Singapore, where it has appointed Henry Schenker to manage its presence in the region.

Based in New York, Innovid provides MRC-accredited tools to create, deliver and measure video campaigns. These tools capture consumer engagement with proprietary real-time analytics and reporting, providing insight into ad viewability, engagement, awareness and social media sharing. In December, the firm acquired real-time data company Taykey, allowing it to offer new insights into the impact of contextual relevance on video engagement.

The firm's new Singapore office will be Innovid's ninth location and fourth international office. Schenker (pictured) joins as Vice President of APAC from cross-media marketing technology specialist Tapad, where he led a team to bring cross-device data to Asia. Before this, he served as Director, Professional Services at marketing platform Wyng, and he worked in sales for News Corporation on behalf of the National Geographic and Wild channels.

In his new role, Schenker will be responsible for Innovid's expansion in the APAC region, developing the Singapore hub and supporting the firm's global clientele. Zack Zigdon, co-founder and MD International, comments: 'With demand from advertisers for a future-proof video marketing platform delivered globally at a critical high point, we couldn't think of a better time to open an office in Singapore. Henry is the ideal candidate to lead in APAC - his experience with data and advertising will be invaluable, particularly when combined with his depth of knowledge of APAC and many contacts in the region'.

Web site: www.innovid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.