Senior Custom Research Hire for ThinkNow

Multicultural insights agency ThinkNow has appointed Jannet Torres in the newly created position of VP Custom Research, based in Los Altos, CA.

ThinkNow uncovers the cultural drivers behind consumer decisions for government and commercial clients, and operates the Hispanic online panel DigaYGane.com, both for its own use and as a sample source for other MR agencies.

Torres, who is bilingual and bicultural, takes responsibility for building the company's market research and consumer insights team and will work for clients in technology, CPG, food and retail. She will also collaborate with the sales team to attract new business and grow existing client relationships.

She brings more than twenty years of experience to the role, firstly at research firm Hispanic Market Connections and then in a sixteen-year stint on the client service team at Knowledge Networks, later acquired by GfK. Here she played a key role in launching KnowledgePanel Latino and helped grow the firm's retail and multicultural practices.

She holds a Bachelor of Science degree in Industrial Engineering from Tennessee Tech University and an MBA with concentration in MR from the University of South Carolina.

ThinkNow co-founder and principal Mario X. Carrasco says Torres is 'the right talent we need to strategically grow our consumer insights team', adding: 'Her depth of experience and proven track record with large consumer brands are critical assets to the team as we bring new products and services to the market'.

The company's home page is at www.thinknowresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.