Ainsworth Takes EMEA Role at Kantar Media

Kantar Media has appointed former WARC leader Louise Ainsworth as CEO of its EMEA business - she moves across on June 25th from Kantar Millward Brown where she has spent the past two years as UK CEO.

The region includes more than 1,500 employees based in eighteen countries including France, Spain, Germany, Turkey, Israel and South Africa.

Ainsworth (pictured), whose experience spans digital media, audience measurement, strategic brand management and communications effectiveness, will sit on the Kantar Media Executive Committee reporting to Global CEO & Chairman, Andy Brown. She was Chief Executive of Advertising industry publication WARC for three and a half years until January 2016, and before that spent five years in MD and SVP roles at Nielsen. Earlier she worked at OgilvyInteractive, the BBC, Bain & Company and Shell.

Brown says of the appointment: 'I am thrilled to welcome Louise to Kantar Media. Her rich experience in digital and the changing media ecosystem is widely recognised across the industry and will be a considerable asset for Kantar Media and our clients alike'. Ainsworth herself says the firm's clients are facing 'more change and disruption than ever before' and adds: 'Kantar Media's unique scale and breadth of high quality data sets are well-placed to help our EMEA clients convert the challenges they face into valuable opportunities'.

Web site: www.kantarmedia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.