University Labs Rolls Out Brand Health Analysis Service

In the US, higher education sector marketing agency University Labs has launched the 'Brand Health and Equity Assessment model', to help clients measure and benchmark audience perceptions of their brands, and make use of the data.

University Labs provides a range of marketing strategy consulting, market research, planning and branding services. The new model is conducted through quant assessment and explores university and competitive brand perceptions from the viewpoint of prospective students, parents and alumni. Using data gathered through an online questionnaire, the company develops an assessment of brand awareness and perception incorporating conversion funnel analysis, brand image profiles and personality, brand equity measurement, price/value relationships, brand communications awareness and net promoter score. Data is then compared across audiences and competitors to provide a university with a 360-degree view into how their university brand is perceived in the market.

Founder Keith Rhodes (pictured), former CMO of Quinnipiac University, comments: 'Understanding and tracking audience perceptions of your brand and developing strategies to address challenges head-on is critical to any university's success - no matter what the marketing challenges are. University marketing leadership, all the way up to and including the President and Board of Trustees, will quickly come to view this level of brand analysis as critical to delivering on their mission - like so many other successful companies already do'.

Web site: www.universitylabs.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.