New WPP AUNZ Unit to Manage Red Planet Panel

In Australia, marcoms group WPP AUNZ has launched a panel management service called Research Profile. As part of the initiative, the firm has hired former Research Now exec Spike Games as Business Development Director.

The new Research Profile service will manage Qantas Loyalty's research panel Red Planet, which consists of a cross-section of its twelve million Frequent Flyer members, opted in to receive and complete market research surveys in return for Qantas Points.

Rob McLachlan (pictured), CEO Data Investment Group, WPP AUNZ, comments: 'Research Profile's team is backed by the breadth and strength of WPP AUNZ's panel management expertise and capability, making it an enviable player in the market. The Research Profile/Red Planet partnership is a significant opportunity for businesses seeking to clearly understand the attitudes, wants and needs of Australian consumers and businesses, therefore allowing them to make informed business decisions and ultimately deliver greater marketing effectiveness'.

Web site: www.wppaunz.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.