Data Partnership for NPD and Market Track

Retail and competitive intelligence firms The NPD Group and Market Track have announced a partnership, combining price and promotion data from both firms to create new solutions for optimising clients' product and channel strategy.

Market Track, which is owned by Vista Equity Partners, manages proprietary data streams to provide omnichannel market intelligence via a web interface, and has more than 2,100 clients. The firm's 'comprehensive' promotional data will be blended with NPD's Price and Promotion Management Tool, its POS data and industry expertise, to help users measure the effectiveness of past promotions and optimize ROI in the future.

Brian Smith, NPD's EVP, Analytic Solutions comments: 'Through our collaboration with Market Track, we will equip clients with the tools and techniques needed to execute their fact-based strategies with greater speed, precision, and agility'. Alexander Rink (pictured), Chief Growth Officer at Market Track adds: 'Trade promotions are one of manufacturers' key levers of growth. However, measurability has always been an issue. With the unrivalled scope and granularity of Market Track's promotional intelligence, NPD can now demonstrate the sales effectiveness and ROI of durables manufacturers' promotions'.

Web sites: www.npd.com and www.markettrack.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.