IFF Launches 'Fintech Beacon' Online Community

In the UK, IFF Research has launched an online community of digital-only bank and robo-advice customers called the Fintech Beacon, providing access to these niche customer segments alongside the firm's financial services experience.

London-based IFF began as a B2B specialist and has since expanded to cover other aspects of employment and benefits; education; financial services; and health and wellbeing. The new Fintech Beacon has been developed to improve understanding of customer targets for digital-only banks, peer-to-peer investment providers, robo-advisors, analytics and cryptocurrency fintechs, and established providers.

Director Georgina Clarke (pictured) explains: 'At the moment, there is limited understanding about how customers are weighing up these different companies, and traditional providers can only speculate as to why their own customers are using these new fintech services alongside their products. There is some very interesting interplay between established providers and new entrants in customers' minds, and we can already see the danger that traditional companies are becoming increasingly commoditised, with relationships and higher-value services being snapped up by these more agile and customer-focused fintechs'.

Web site: www.iffresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.