Funds and Launch for Cerebri AI

US-based Cerebri AI, which uses artificial intelligence and machine learning to measure customer success, has closed a $5m Series A funding round. The money will used to expand operations and roll out its new customer behavior prediction tool, Cerebri Values.

Cerebri Values is a patent-pending machine learning model that analyzes each touchpoint in a customer's journey to calculate a single metric quantifying an individual's commitment to a brand or product at any point in time. The tool dynamically predicts 'next best actions' at scale, generated in real-time for millions of individual customers, to help large companies focus on driving profitable growth.

New funding was led by M12 (formerly Microsoft Ventures), with participation from the University of Texas Horizon Fund, WorldQuant Ventures, and Leawood Venture Capital, and brings the total raised to date to $10m. Jean Belanger (pictured), Cerebri AI's CEO and co-founder, comments: 'With the fantastic support from our investors and the capital raised in our Series A financing, today we are launching a truly revolutionary way for major enterprises to engage with their customers'.

Headquartered in Austin with offices in Toronto and Washington, DC, the company has 50 employees who have been awarded more than 130 patents to date. Web site: www.cerebri.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.