TV Time Launches TVLytics Measurement Solution

In the US, television tracking app TV Time has launched a measurement solution called TVLytics, using billions of first-party data points from the app to provide insights on viewing patterns and trends across all over-the-top (OTT) platforms.

TV Time is used each day by just under a million people in more than 200 countries, to keep track of the shows they're watching across cable and broadcast networks, plus all global OTTs including Amazon, Hulu, Netflix, YouTube and others; and all viewing platforms from mobile to traditional televisions. In addition, fans use the app to engage with a global community of more than twelve million primarily 18-34 year-old registered TV fans.

From this data, the new TVLytics platform provides insights to media companies, talent agencies and advertisers, helping them uncover emerging trends, understand the competition, find new audiences and enable them to make decisions across their businesses including how they cast, license and market their shows. TVLytics insights also conveys viewers' emotional reaction to a series, episode, character, or even specific moment in an episode, uncovering drivers of ratings, subscriber growth and advertising spend for a show. Emotional indicators include favorite character, best moment, how an episode made them feel, and other signals for specific television shows at the episode level.

TV Time CEO and Chairman Richard Rosenblatt (pictured), comments: 'In today's fragmented media landscape, being able to understand the consumption of content that your viewers are most passionate about offers a significant advantage for content providers. Our new TVLytics platform provides the most comprehensive 'why' behind standard television ratings'.

Web site: www.tvtime.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.