Seed Funds for Audio Analyst Veritonic

Audio measurement and analytics specialist Veritonic has raised $3.5m in seed funding, for use in expanding its platform. The firm combines machine learning and custom panel data to analyse which voices, music, audio logos and 'earcons' most resonate with people.

Headquartered in New York, Veritonic has developed a method for understanding which audio is most impactful in ads, sonic logos, podcasts and smart speaker applications. The firm's proprietary 'Machine Listening and Learning' (M-LAL) and custom panel data approach analyzes more than three years' worth of audio data to make instant predictions on how creative will perform. Then, the company's patent-pending survey technology, which captures the real-time emotional response of any custom audience a client wishes to query, feeds new data back to M-LAL to help it continually learn.

Veritonic can be used for pre-market creative testing of audio to understand what drives a range of emotional responses, purchase intent and brand recall. It is also suitable for benchmarking/normative analysis, comparing large volumes of audio assets against competitors and industry norms; and it can generate new research on how consumers respond to audio creative - from ads to voice commands on smart speaker platforms, to audiobook narration.

Seed funding was led by Newark Venture Partners with participation from Imagination Capital, Kiwi Venture Partners, MDC Ventures, and SWaN & Legend Venture Partners. Veritonic CEO Scott Simonelli (pictured) comments: 'We're thrilled that so many forward-thinking businesses and investors are clearly seeing how critical it is that the true value of audio be determined - objectively - before any decisions are made about it. We live in world driven by data, and rightly so; it means smarter, more cost-effective, more successful business strategies. Kudos to these leaders for understanding that the same kind of intelligence needs to come to audio now'.

Web site: www.veritonic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.