Lucid Hires for ANZ Expansion

US-based sampling automation provider Lucid has opened an office in Sydney, Australia, and appointed Ania Kubiak as Country Manager for Australia and New Zealand.

Lucid, which is headquartered in Louisiana and was originally known as Federated Sample, offers a marketing technology suite called Proof; the Fulcrum sample platform; and Reach, a machine learning solution launched last year which gives instant feasibility and pricing on a planned study.

Kubiak (pictured) is a sales director with eleven years' experience. She began her career as a Project Manager at Toluna and Research Now in London, then later worked as a Business Development Manager at SSI Sydney; Client Development Director at Lightspeed GMI; and Sales Director ANZ for Pureprofile.

Ben Hogg, Managing Director for EMEA and APAC, comments: 'From the moment we met Ania, we knew that she would be the perfect person to help us bring Lucid to the ANZ market. As a sales professional with considerable project management experience, she can truly empathise with market researchers and help them find valuable solutions. We are delighted to have her join Lucid'.

Web site: www.luc.id .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.