Monetate Names New CEO

In the US, web personalization software provider Monetate has appointed Stephen Collins as Chief Executive Officer. He replaces Lucinda Duncalfe, who will continue to serve as a member of the Board of Directors.

Based in New York, Monetate operates a big data insights and personalization platform allowing marketers to perform A/B and multivariate testing, while offering web site and mobile personalization capabilities. Earlier this year, the firm launched a service called Intelligent Recommendations, which incorporates real-time customer data to deliver personalized product recommendations across all channels.

Collins (pictured) joins from audience measurement and digital advertising firm Quantcast, where he served as President and CFO. Earlier, he was CEO and Director at word-of-mouth specialist Bazaarvoice and CFO of Google's Internet ad services business DoubleClick. As well as his operating roles, Collins is also an active angel investor and business advisor.

For his new role, Collins is moving from Asheville, North Carolina to Philadelphia, where Monetate has its largest office. David Brussin, founder and Chairman, comments: 'Stephen brings a tremendous amount of expertise and insight to Monetate. As an industry veteran of high-growth SaaS companies, he has a proven track record of success and innovation. Stephen is a dynamic leader who cares deeply about customers and we are excited to have him lead us into Monetate's next growth phase'.

Web site: www.monetate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.