Clare Chai Rejoins MetrixLab as China MD

Clare Chai has returned to digital research firm MetrixLab as Managing Director for Greater China, replacing Brady Ni, who has left the company.

MetrixLab collects and analyses data from millions of consumers in more than 90 countries. The firm merged with Japanese online specialist Macromill in 2014, is headquartered in Rotterdam, and has 37 offices across the US, Europe, Asia and Latin America.

Chai (pictured) rejoins the firm, where she previously served as Senior Client Director, after a stint at third-party marketing data technology company Miaozhen Systems. Earlier, she was Executive Director at WisdomAsia, AD at Kantar Added Value, and Project Director at Synovate. In her new role, she will lead the office and drive growth in the region.

Jan Willem Gerritsen, MetrixLab Executive Officer, adds: 'Clare has a strong professional background and solid understanding of both the local and global markets. She is also passionate about innovative approaches that translate into business impact for our clients. As Managing Director of our Greater China office, she will be a real asset in driving growth for MetrixLab in this fast-moving market'.

Web site: www.metrixlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.