Drawbridge Secures $15m Growth Fund

US firm Drawbridge has raised an additional $15m from all of its existing venture capital investors. Funds will be used for further development of its identity resolution technology and expansion of its commercial and engineering teams.

Drawbridge uses large-scale AI and machine learning technologies combined with advanced graph theory to build identity solutions, with uses including digital advertising, content management, product recommendation, and fraud and risk detection. This technology can be used to help businesses identify when a single person is using multiple devices, drawing insights from user behavior across devices to enable advertisers and marketers to target mobile audiences.

New funding comes from Sequoia Capital, Kleiner Perkins, and Northgate Capital, bringing the total raised to date to nearly $70m. Drawbridge founder and CEO Kamakshi Sivaramakrishnan (pictured) comments: 'This investment demonstrates significant investor confidence in our chosen strategy and path forward as a company. This commitment gives us further energy to realize the mission ahead of us - to build and democratize identity solutions so businesses can better understand their customers and deliver more personalized and secure experiences'.

Separately, the firm has hired former BlueLithium, Yahoo and RhythmOne exec Dave Zinman as Chief Operating Officer.

Web site: www.drawbridge.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.